CtrlX emerged in late 2023 as a response to the growing concern we, as founders of the project, shared regarding the excessive use of mobile devices and social media in our society. We ourselves were experiencing the challenges associated with this issue, and that personal connection prompted us to join forces and tackle it head-on.

The concept of CtrlX took shape as we delved into in-depth research on the subject. We realized that our personal experience was not unique and that spending endless hours on mobile devices was becoming an accepted norm in the technological world we live in. This normalization deeply troubled us and led us to the conclusion that creating awareness about the risks associated with this behaviour was crucial.

The empathy we felt towards those, like us, facing these challenges motivated us to initiate the project. Since then, in my role as a founder of CtrlX, I have tirelessly worked to provide informative resources, organize community events, and collaborate with experts in the field. Our mission is to empower individuals by offering them the necessary tools to make informed decisions about their relationship with technology and promote a healthier balance in the digital era.

CtrlX has evolved into a space dedicated to awareness and action, and we remain committed to inspiring positive changes in how society uses technology. Together, as a team, we aspire to cultivate a community that values human connection and well-being in an increasingly connected world.

Cut off the screen and reconnect with reality

The team

Lucía Roa

COO (Chief Operations Officer)

Paula Fernández

CMO & CCO (Chief Marketing and Communication Officer)